Variety packs give us a chance to keep things fresh,
celebrate classic Bell's recipes, and introduce drinkers to something new.
Every year, we take a fresh look at our variety pack lineup.
Sometimes that means bringing back beloved beers that aren't currently
available, and other times it means showcasing new recipes we're excited about.
A quick note on availability:
Variety pack transitions may vary by retailer and market.
Previous seasonal packs may remain available until existing inventory is sold
through at the stores, so you may still see the previous pack on the shelves
for a little longer.
- Please report any out of date beer to us using the
Quality Form!
The beers shown in upcoming variety packs reflect our current plans, but as with any production schedule, changes can happen. We'll keep the release schedule updated so you have the most current information available!
Release Schedule
January 2026
Earlier this year, Bell's fans got a taste of the past with
our Throwback Variety Pack, featuring 3 each of:
- Two
Hearted Ale
- Best
Brown Ale
- Official
Hazy IPA
- Smitten
Golden Rye Ale
We released a Throwback 24-Pack that included 6 each of:
- Two
Hearted Ale
- Light
Hearted Ale
- Official
Hazy IPA
- Smitten
Golden Rye Ale
May 2026
This Hearted Variety Pack includes:
- 6 Two
Hearted Ales
- 3
Change of Heart New Zealand-Hopped IPAs
- 3
SMaSH IPAs (Single Malt and Single Hop)
April 2026
Meanwhile, the Bell's Variety 24-Pack contains 6 each of:
- Two
Hearted Ale
- Cold
Hearted IPA
- Flyover
Light Lager
- Amber
Ale
September 2026
This Hearted Variety 12-Pack will feature 3 cans each of:
- Two
Hearted Ale
- Cold
Hearted IPA
- Double
Two Hearted Ale
- Change
of Heart Erebus Hop IPA
October 2026
The Bell's Variety 24-Pack will include 6 each of:
- Two
Hearted Ale
- Porter
- Best
Brown Ale
- Oberon
Eclipse
Why We Change Things Up
Variety packs are one of the ways we keep our lineup
exciting. They give us flexibility to:
- Bring
back retired or limited-availability favorites
- Introduce
new recipes and hop varieties
- Showcase
seasonal offerings
- Let
fans sample multiple Bell's beers in a single purchase
While we can't promise that every fan favorite will return,
variety packs remain one of our favorite ways to revisit Bell's classics and
share something new with our drinkers.
So if you spot a variety pack on shelves, take a look—you
never know when an old favorite might make a special appearance.
To learn more about finding Bell's beer, head over to our Beer Finder Availability article.
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